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The global popularity of Vaporisers is rising steadily. Last year alone, the worldwide market capitulation of these vaping devices accounted for 12.4 billion as per Studies. With rising patronage of the gen-next consumers, the annual growth rate of this thriving market is estimated at 23.8%, a steady figure for the next 7 years. A sizeable chunk of credit goes to the sheer variety of vaping devices being manufactured today. The only deterrent in this regard is law enforcement. In several countries, the purchase and use of vaping devices has been completely prohibited, with stringent punishments in place for doing so.

How Vaping Evolved

Historically, the first recorded use of the vaporiser has been found to be in the 5th century BC. The source which confirms this theory is the renowned historical text “The History of Herodotus”. One would be surprised to note that it was a death ritual in which vaping was embraced by the Scythian civilization. The vapour of coal-heated marijuana flowers would be inhaled by the community elders. This used to be carried out in special tents erected with the necessary arrangements for inhaling THC vaporised. Thereafter, the world witnessed the advent of the famous Hookah. This originated in the 15th century in the Middle East, and went on to sweep Asia, as portrayed by staunch historical data. Consumed only by Royalty initially, the Hookah gradually became a common recreation and social practice for common folks as well.

Finally, in the 20th century, modern technology took over the realm of vaping devices. The first breakthrough in this area was by Joseph Robinson, wherein the electric cigarette was patented. It would be interesting to note that this was originally meant for the inhalation of medicinal vapours. Considering that medicine vaping would be faster and more effective than oral tablets or injections, this device was invented by Robinson. The idea of using it for tobacco, nicotine, cannabis and similar addictive substances, was non-existent at that time. In the evolution of vaping devices, the next milestone was probably the most significant.

This was the brainchild of Herbert Gilbert in 1963. He was responsible for inventing the rudimentary version of the smoke-free electronic cigarette as we know today. Apart from eliminating the burning process to alleviate the harmful effects of tobacco smoke, he also fashioned the vaping device to function without nicotine and tobacco. Shortly thereafter, a tobacco-based smokeless e-cigarette was launched in 1970. Its ease of use was unparalleled. All one had to do was to breathe in the nicotine vapours being emanated from the chamber, through the filter paper and finally via the mouthpiece. Thereon vaping became a common recreational activity. Chinese pharmacist Hon Lik further improved this vaping device model, by devising an atomiser to completely eliminate burning. Although his device was ultrasound-based and did not use any battery, it was still considered great enough for mass commercial production. Modern Vaping Devices finally acquired a thriving industrial status.

Device Categories

The ‘Hon Lik’ Vaping Device provided an idea of the basic structure and mechanism, based on which many inventors and entrepreneurs launched their own improved versions. The fundamental structure as we know today constitutes an atomiser housing a cartridge to exude vapours, run by a battery.

1st generation vaping devices

The Cartomiser came into origin in 2006, a step ahead of the Hon Like e-cigarette. Instead of the erstwhile three components, it had only two parts- the battery and the atomiser plus cartridge fused together as one component. Since this design was very similar to the traditional cigarette, it was also called cig-a-like. Two other advantages of the cartomiser were that it was pretty compact (given that the atomiser and cartridge were combined) and the vapour emanation occurred only during vaping, and not otherwise.

2nd generation vaping devices

The 2nd generation were a bit larger than Cig-a-Likes and were called Vape Pens.

In this phase, the Vape Pens made their advent, with robust performance. Be it in terms of a long-lasting battery, durable atomiser or innate ease-of-use required for a habitual user, this was the ultimate device. A remarkable improvement was the button mechanism to kick-start the vaporiser, instead of the ‘inhalation stimulus’ required in the cig-a-like. There were several other features that further heightened the popularity of the vape pen. For one thing, the risk of overheating as compared to previous models, was completely eliminated. Also the user could easily view the e-liquid level in the clear atomiser (named so because of the visibility) and replace the atomiser when it was over. The multiple flavours of course, were an additional perk.

3rd generation vaping devices

Mods define the latest generation of vaping devices. Of course, the name denotes modification that these devices have undergone with cutting-edge technology. The first and foremost modification has been the expansion in battery life and capacity of e-liquid chamber. Both of these have been several notches higher compared to vape pens of the second generation. Other significant modifications include the flexibility to alter puff size and several others. One thing to note is that in terms of size, these mods are slightly larger as compared to their vape pen counterparts.

Going Ahead

There has been a constant evolution of vaping devices in the recent past. Consumer preferences and customization are the key guiding premises for these alterations. Manufacturers are increasingly looking at enhancing user experience. It won’t be long before the fourth generation super high-tech version comes into the picture!

Do you know- 

  • About 67,000 searches are performed every second on Google
  • About 93% of the total website traffic is driven by various search engines. 
  • 57% of B2B marketers believe that SEO generates more leads in comparison to any other marketing strategy.  
  • Around 70% of all web searches are based on long-tail keywords. 
  • 10% of all searches are conducted through voice searches. 

You must be wondering why I put these SEO and keyword-based stats right at the beginning of the blog? Well, it’s to inform you that both search engine optimization and keyword strategy go hand and glove together.  

What Do You Mean by a Keyword Strategy 

You must have heard about keyword research. But you also need to focus on building a keyword strategy, which is decision-based on your specific findings and understanding consumer behavior instead of search engine algorithms.  

Whether you are the owner of an e-commerce website, a start-up or have a small business, the keyword strategy will help in flourishing your enterprise with the right tactics. 

Let’s define the top keyword strategies that will surely put your business organization on the top. 

Choosing the Right Tool to Boost Keyword Strategy 

Your journey commences with understanding the buying patterns of your users and identifying their needs. Your results should be backed by important data. You need to know how they (users) search for a product. 

You can take the help of various tools to unearth vital data so as to reach your target audience more emphatically. Some of the most important tools include Google Suggest, Google Adwords Keyword Planner, Keyword.io. SEMrush, SpyFu, and so on. 

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Apart from this, you also need to undertake three more steps to frame a proper strategy. The steps are-

  • Researching the keywords
  • Group Keywords 
  • Analyzing the Keywords  

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Each of these steps helps in performing different functions. For example, the Research Keyword assists in discovering the right set of relevant keywords Optimisation and long-tail keywords. 

Know Who Your Target Audience is 

Remember, you are framing a keyword strategy for targeting a specific group of the target audience. Therefore, it’s important to first find out who potential customers are. 

You will receive no gain or bonus if you are targeting the wrong customer even if that irrelevant keyword is fetching your traffic. To target the audience, you need to work out on various factors such as-

  • Choosing the Right Demography
  • Identifying their Interests
  • Which websites or apps do they browse more 
  • What are the key challenges they are facing 
  • What sources do they trust 
  • Cultural and Language Preferences 

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Now the question is how does this tactic help? 

  1. First, you can build a strong PPC marketing campaign to boost your website ranking within the shortest possible time. 
  2. Secondly, you can also provide them with relevant content, which helps to buffer your content marketing strategy. 
  3. You can also choose to pick the right people on various social media platforms 

Conducting a Competitor Analysis 

Competitor analysis is one of the vital parts of the keyword strategy planning, which almost every digital marketing company performs.

How does this strategy help to serve your business-

  1. First, you get to know your actual position in the competitive market and where you stand against your competitor 
  2. Second, you can make an analysis of your competitor’s products and services, which are performing better. 
  3. You can frame a strategy on how to outclass your competitor. 

However, there is something more that you need to do than just a competitor analysis.

You need to identify your toughest competitors and find their SEO ranking in the Google search engine.   

You get a broader idea about the products and services. 

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Be Clear and Loud in Your Message 

When you are building a keyword strategy for your business, make sure that your message is clear and loud to your target audience.  

When you are setting out a message, the content should be highly relevant and define your entire purpose. 

Next, it’s important to choose all those relevant channels through which you want to send the online message. This may include social media platforms, blog posts, and messaging applications. 

You need to take a note of how you are using the keywords to incorporate the message. The reason is that it influences your social media marketing tactics. For example, do not stuff your content with keywords.

Get the Best Results with the Right Strategy

Both SEO and keyword strategies can help you get your business in the driving seat. However,  there are several other tactics that you can implement to boost your business prospects apart from the above-mentioned plans. Be careful about the choice of keywords. 

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